|
Today's Terms
Arbitron
Definition:
A broadcast rating service for television and radio that uses both a viewer diary method and an electronic recording and tabulating system to measure audience size and characteristics.
Advertising
Definition:
Delivery of a persuasive message about a product, service, or idea to a large group of people at a single time through the use of mass media.
Management Company
Definition:
The umbrella under which a group of managers function as a single incorporated entity. Long known for small client lists and focused attention on development of clients, management companies, in the last decade, have, in most cases, shifted their role in the market. Today, most management companies perform dually as client representation and producer.
More Entertainment Lawyers.com Terms >
|
Did You Know?