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Should I Play Or Should I Go?
Shurtleff Says Video Game Rating help Parents Decide
Attorney General Mark Shurtleff and Entertainment Software Rating Board (ESRB) President Patricia E. Vance launched a new public service announcement (PSA) campaign today to encourage parents to use video game ratings to decide whether a game is appropriate for their children and family. The television and radio ads will begin running in Utah in the coming weeks.
"As a father, I know about the tough decisions parents face over what video games they will allow into their homes. It's important for parents to look closely at the ESRB ratings before letting their kids play any game," says Shurtleff. "As a fan of video games myself, I'm proud to be helping educate Utah's parents about this important tool."
The ESRB video game ratings employ a two-part system. Rating symbols on the front of the game package provide an age recommendation, such as EC (Early Childhood 3+), E (Everyone 6+), E10+ (Everyone 10 and up), T (Teen 13+) and M (Mature 17+). The back of the package has content descriptions next to the rating that explain what may have triggered the rating or may be of interest or concern to parents. Read more at attorneygeneral.utah.gov
Rights are clearly defined
Rights' are the expressed, granted permission by the owner of a particular work to an intended buyer, for the utilization of their property in the profitable redistribution of that material. The permission, if granted, may entail the right to employ the work in the designated medium in which it was intended for redistribution. Additionally, the Copyright Act protects the owner of a property from unauthorized use of their material.
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Definition:
A card issued by an advertising medium listing its rates, requirements, and information needed from the advertiser.
Audience Segmentation
Definition:
The process of dividing up or grouping a target audience based on common characteristics related to behaviors or predictors of behavior, such as geographic region, demographics, psychographics, and product usage. Audience segmentation helps to target media messages and key strategies.
Usage Limitations
Definition:
Restrictions on the placement of a commercial (e.g., PSA use only).
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